Turner Sports bought major digital broadcasting rights in Brazil. They had a fast-growing and loyal audience, but their platforms had serious experience issues. They needed a digital presence that was up to the task.
We talked to tens of users accross 4 states and used personas to convey what we learned to the Turner team.
People wanted a tailored go-to home for all sports - not just football, accessible in every possible screen, everywhere. To acomplish that, there was some heavy information architecture work that needed to be done.
For users, a fully customizable sports platform that allowed users to stay up to date with teams, sports, leagues and athletes as they interacted with friends.
For Turner, a robust media ecosystem to leverage user preferences, driving up ad revenues and increasing NPS.
